Archive for January, 2011

How much do you spend on Yellow Pages advertising each year? More important, are you getting your money’s worth?

Monday, January 24th, 2011

If you are not reviewing your Yellow Pages ad results on a regular basis, you may be tossing hard-earned dollars down the drain. Yellow Pages ads have a number of built-in limitations that may reduce the effectiveness of your advertising dollar and restrict your ability to reach new patients. These limitations include:

  • High cost. Depending on its size and location, a Yellow Pages ad can cost up to $20,000 per year. And you can easily spend another $5,000 designing a customized ad. At those rates, it takes a lot of customers just to break even on the cost of the ad. Plus, studies show that the phone directory companies continue to raise their fees far beyond current inflation rates. (more…)

How Google Handles Social Links

Monday, January 17th, 2011

“We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,” says Cutts. “I filmed a video back in May 2010 where I said that we didn’t use that as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.”

Now, this doesn’t mean that suddenly Twitter and Facebook links are the main ranking factor determining where your content is showing up in organic searches. If anything, Google seems to be tiptoeing into the waters in this area.