First aid: how to recover lost rankings on Google

December 15th, 2010

That’s one of the worst things that can happen to a webmaster: your website has lost its rankings on Google. Ranking drops can cost your business a lot of money. This article will help you to recover your lost rankings on Google.

Possibility 1: Your website has been penalized by Google

To check if your website has been penalized by Google, search for “site:yourdomain.com” (replace yourdomain.com with your own domain name) on Google.

If Google does not display any pages of your website, then your site has been penalized.

Google only penalizes websites that use spammy search engine optimization methods. For that reason, you have to remove all issues that might have caused the problem:

1. Remove all on-page spam:

  • Remove hidden or nearly-hidden text on your web pages. Reconsider any use of display:none and visibility:hidden that you use in the CSS code of your website.
  • Check your web page titles, the meta tags and even the HTML comments on your web pages and remove any elements that might be interpreted as a keyword stuffing attempt.
  • Remove any unnecessary redirects, links to dubious websites and all duplicate pages from your website.
  • If you use cloaking or bot blocking scripts on your server, disable these scripts. Many bot blocking scripts keep legitimate search engine spiders away.
  • Make sure that your HTML code is clean and that your web pages look nice. Don’t use any automatically created doorway pages.

2. Fix all off-site issues:

Off-site issues are often the reason for ranking penalties and they are more difficult to fix than on-page issues.

  • If you participated in automated link exchange systems or if you paid a cheap overseas link building service to get links to your website then it’s likely that these links have been flagged as spam links by Google.

    Google does not like automated link systems at all. Remove all automated link systems from your website and try to make sure that these linking systems do not link anymore to your site.

  • If you purchased links to improve your rankings, try to get rid of these links. Paid links do work to some extend but they can get your website in trouble when Google finds out that you use paid links.

3. File a reinclusion request

When you are sure that all spam elements have been removed, you can file a reinclusion request.

Keep your reinclusion request short and to the point. Be friendly and explain what you have done to clean up your website.

Possibility 2: This is a change in the ranking algorithm

A ranking drop does not necessarily mean that your website has been penalized.

1. You redesigned your website or your website is relatively new

Google also temporarily downranks websites after a major design change.. In that case, you don’t have to worry about the ranking drop because Google will give you your old rankings back after some time.

Of course, you must make sure that your new website design can still be parsed by Google and that your new web pages still contain the keywords for which you want to be ranked.

2. Other websites are better than yours

Search engine optimization is not a set-and-forget thing. Your competitors might have improved their websites so that they now have better content and better links than your site.

No website can keep its rankings forever. Re-analyze your web pages and optimize the content of your pages so that it is compliant to Google’s latest ranking algorithm.

Also improve the backlinks that point to your website. Media One Pro can help you to get better links.

Losing rankings on Google is hard for any website. If you do the things described above, chances are that you will get your rankings back as quickly as possible.

Google’s Really Taking This Speed Thing Seriously

December 15th, 2010

Google Launches New Image File Format, WebP

Google has placed a great deal of emphasis on speed for the last year or two, offering numerous tools and resources aimed at speeding things up. In fact, Google has even attempted to speed up the search engine itself with Google Instant.

The speed theme continues as Google has introduced a new image format from the web, aimed at speeding up load times. It’s called WebP.

Here’s a sample of the announcement:

Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time. Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution. As part of this effort, we are releasing a developer preview of a new image format, WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before. 

Images and photos make up about 65% of the bytes transmitted per web page today. They can significantly slow down a user’s web experience, especially on bandwidth-constrained networks such as a mobile network. Images on the web consist primarily of lossy formats such as JPEG, and to a lesser extent lossless formats such as PNG and GIF. Our team focused on improving compression of the lossy images, which constitute the larger percentage of images on the web today.

Those interested in SEO will likely find the status of the format worth paying attention to, as Google recently announced that it now counts page speed as a ranking factor. Just remember, page speed is only one of about 200 ranking factors Google takes into consideration. 

Google has a site set up where you can compare the sizes and load times of JPEGs to WebPs. Google also has a conversion tool to convert images to the new format that can be downloaded, and is working with the web browser and web developer community to add support for the format. 

Google is also developing a patch for WebKit to provide native support for WebP in an upcoming release of Chrome. The company says it also plans to add support for a transparency layer or alpha channel in a future update.

It will be very interesting to see how widely this format gets adopted over time. 

–  article from Chris Crum of WebProNews

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5 Ways to Improve Your LinkedIn Company Profile

December 15th, 2010

As consumers continue to flock to social media websites, marketers recognize the importance of attracting and retaining those users. One of the challenges facing companies today is how to enhance their LinkedIn company profiles.

LinkedIn has grown from a startup company to over 33 million members in the United States and over 80 million registered users worldwide. The recent economic downturn has also boosted the amount of individuals and companies that have turned to LinkedIn for networking opportunities. LinkedIn company profiles now provide a wide variety of tools to help your organization improve business networking opportunities.

Here are a few tools and tips on how to get started: 
 
Build a Business Profile

Setting up a business profile is relatively easy, you start by setting up your personal profile.

As a registered user you now have the option of creating your company profile. A LinkedIn company profile can help foster a network to support your company’s exposure online. LinkedIn developed company profiles initially to help boost the exposure of businesses looking to promote and recruit candidates. Initially, company profiles were designed as a way to receive an information stream from the company – today they provide a number of new and more powerful features. Users also have the ability to browse your online statistics, such as employee job functions, educational degrees and years of experience.

Another practical advantage of a company profile is that it will ultimately show up in your company’s organic search engine results. Users will be directed to a company profile page and can follow your company if they too are registered LinkedIn users. 
 
Engage Users with Thought Leadership

As an expert in your field, you probably spend a good amount of time engaging friends, prospects, and colleagues in conversation. Take that conversation online by providing relevant, up-to-date information using LinkedIn Groups. LinkedIn Groups cover many topics with millions of members sharing stories or asking and answering questions. LinkedIn Groups are organized by specific topics and geographical areas and self moderated by members. In order to join a LinkedIn Group you must request access or be approved by the forum moderator. Forums give professionals the ability to interconnect on topics and provide focused networking opportunities.

Participating within a group is as easy as sharing a news story or responding to questions or authoring original content to share. Your involvement gives users a better understanding of your expertise in a particular area. The result is an ability to help members and expand your professional following.

Connect with Existing Users

Once you have a business profile completed, get found on LinkedIn by mining your existing connections and adding new members to your profile. One of the most effective tools is the free LinkedIn Outlook Toolbar which scans your Outlook files and imports your contacts automatically. The software easily installs into your Outlook email client and automatically scans your inboxes and folders for possible LinkedIn connections. After it completes running its search it gives you the option to connect with those users. The toolbar is free and is available on LinkedIn’s website.

Another easy way to promote your involvement is to enable the Twitter connection within your individual profile. (Currently company profiles don’t have ability to assign a company Twitter account) You can tweet your company profile from your individual profile to help build awareness and attract your Twitter followers.

Promote your Company’s Services

One of the newest features in LinkedIn’s company profiles is Services. The Services tab allows businesses to promote products or services by completing a questionnaire for each item with the option of uploading a corresponding image. Users within your network can also recommend and share your services with others.

In addition to free profiles, LinkedIn also offers DirectAds, paid advertising that is displayed on the LinkedIn website as rectangular advertisements or text link advertisements. Similar to search engine pay-per-click advertising, you select the word or phrase you want your ad to correspond to and your budget for each word or campaign.

Market Your Involvement

Market your involvement on LinkedIn by including links, logos, and commentary to highlight your company’s activity. A visitor browsing your website may not be interested in filling out a contact form, but a well-placed LinkedIn logo may give that visitor a more appealing way to follow your company.

In addition to offering the company’s badges, consider incorporating your company’s recent job openings to take advantage of the sites job seekers. Adding a job position isn’t free but if you’re looking to attract high quality candidates, LinkedIn offers a number of tools to help target your prospects in real-time.

Getting a good LinkedIn company profile is essential for anyone who desires to have a successful social media strategy. Hence, it is important to take advantage of all the best tools available.

 

SEO is relatively unknown in Las Vegas

December 15th, 2010

Las Vegas SEO explainedSEO stands for Search Engine Optimization.  Not a lot of people on the streets have any idea of what that means, let alone the majority of Las Vegas Locals!

So here’s a simple explanation: SEO is the process of optimizing a website for search engines.  In other words, making the website as good as possible in order for it to be picked up and ranked high by search engines like Google, Yahoo and Bing.

What do we mean by ranked high?  Well, it’s simple.  If you do a search with Google and say for example, you were looking for a “2008 Toyota 4Runner Seat Cover”.. the order of websites that appear are what is called SERPS, which stands for “Search Engine Ranking Page”.  Google would put a website as #1 that it feels is the most relevant and best optimized.  SEO companies, such as Media One Pro, can do all the necessary tasks to make your website rank #1 for a particular keyword or keyterm.

If you are an auto parts store and your main business is selling Seat Covers, then you want to show up at the top of the results page whenever someone types in what you have, such as “1998 Honda Accord Seat Covers” or whatever product you may have in stock.

Las Vegas is a city know for its service industry.  There are many hotels, casinos and nightclubs that vie for the tourists money.  Only a small portion of the community are involved in online endeavors, therefore the demand isn’t as high for SEO.  But the fact that SEO is not greatly know gives any large or small business an advantage if they jump forward and pursue online marketing for their website.

Contact the best Las Vegas SEO company, Media One Pro, and ask us any question you like!

Guide on choosing the best keywords for your website

October 16th, 2010

1. Why keywords are the most important part of SEO ?

If you target the wrong keywords, you will lose a lot of time and you will lose a lot of sales.

You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at this time. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales. In both cases, you won’t get much sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.

If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Read the rest of this entry »

10 Youtube Coding Tricks You Should Know

September 7th, 2010

Youtube – You know that site with videos and all. Yeah! It turns out that its quite popular and you happen to visit and use it quite often. Instead of just searching and playing here are some top Youtube URL tricks that you should know about:

1. View high quality videos

Youtube gives you the option to switch to high quality videos for some of the videos, however you can check if a video is available in high quality format by appending ‘&fmt=18′(stereo, 480 x 270 resolution) or ‘&fmt=22′(stereo, 1280 x 720 resolution) for even higher quality.

2. Embed Higher Quality Videos

While the above trick works for playback, if however you want to embed hig quality videos you need to append “&ap=%2526fmt%3D18&Prime and “&ap=%2526fmt%3D22&Prime to the embed url.

3. Cut the chase and link to the interesting part

Linking to a video where the real action starts at 3 minutes 22 seconds, wondered if you could make it start at 03:22? You are in luck. All you have to do is add #t=03m22s (#t=XXmYYs for XX mins and YY seconds) to the end of the URL.

4. Hide the search box

youtube url start time

The search box appears when you hover over an embedded video. To hide the search box add ‘&showsearch=0′ to the embed url.

5. Embed only a part of Video

youtube url to mp3

Just append ‘&start=30′ to skip first 30s of the video. In general you can modify the value after start= to the number of seconds you want to skip the video for.

6. Autoplay an embedded video

Normally when you embed a Youtube video and load the page, the player is loaded and it sits there waiting for you to hit the play button. You can make the video play automatically by adding ‘&autoplay=1′ to the url part of the embed code.

7. Loop an embedded video

Append ‘&loop=1′ to make the video start again without user intervention after it reaches the end.

8. Disable Related Videos

Publishing your content in the form of Youtube video? Don’t want people to see other people’s content that may be related but may as well be in competition to you? Just add ‘&rel=0′ to the end of the url part of the embed code and you just turned off the related video suggestions!

9. Bypass Youtube Regional Filtering

Some videos are only available in certain parts of the world. Your IP Address is used to determine your location and then allow or deny access to the video. Change the url from http://www.youtube.com/watch?v=<somecode> to http://www.youtube.com/v/<somecode>

10. Download Video

Although not inherently a youtube trick but useful all the same for downloading videos. Just change youtube to kickyoutube in the url of the video and it will take you to kickyoutube.com with all the options for downloading the video you were watching.

Do you know of some similar Youtube URL tricks and hacks? Fire them in comments!

Hello world!

February 9th, 2010

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!